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My e-Books

In "Surveys Unveiled: Understanding Reliability and Validity," the author delves into the critical concepts of reliability and validity in survey research. This book serves as an essential guide for researchers, marketers, and social scientists who rely on surveys to gather data and insights.The text explains the distinction between reliability—how consistently a survey measures a concept—and validity—how accurately it measures what it is intended to measure. By providing practical examples and methodologies, the book equips readers with the tools to design, implement, and assess surveys effectively.Understanding these concepts is vital for anyone working with surveys, as they directly impact the quality and credibility of research findings. With a strong grasp of reliability and validity, professionals can ensure their surveys yield trustworthy data, leading to informed decision-making and more effective strategies. This book is a must-read for anyone looking to enhance their survey skills and improve the overall quality of their research.

• Buy here: Surveys Unveiled: Understanding Reliability and Validity

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Social Listening

Monitoring and analyzing social media comments is crucial for companies to understand customer sentiment, improve brand reputation, and engage effectively with their audience.

• Link to Youtube video

• CXPlorers Youtube Channel

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Mastering CX Metrics

Unlock the secrets to delivering exceptional customer experiences with Mastering Customer Experience (CX) Metrics, a comprehensive advanced training course designed for CX professionals, business leaders, and teams

• Link to Training course